Pardon me while I crow a bit.
Great vaunted creative director is late getting us five sentences worth of letter for a mailing. The mailing has to go out today. As of 11:25 we did not have the letter. Hmmm. Make my job difficult much?
So I got fed up and started writing the letter myself. Pulled up the last three letters as examples to work from. Got two sentences in and...he sent me the letter (with a nice little note that I should wait for D.'s approval first - um, her name is on it so of course I would, like always, wait for her approval).
The thing is, the letter was bad. Dry. Completely antiseptic. Oddly enough, he thought the note was "warm". (Not even. It was obviously not his best work or even his normal level of work.) Plus it was nothing like the other letters we've sent in a series of mailings, which means the brand consistency wasn't there. No brand image. (Combine it with pictures of bank billboards, and can you imagine the snoozefest of the mailing?)
So I straight away edited the letter, jazzing up the intro and editing the closer to make them more in keeping with previous mailings while not futzing up his copy too much.
*evil*
Of course I let D. know about the edits and why. Fun part? She had told him to go for a different angle, but he went too far, so she went with my edited letter. Ha!
Sometimes it's fun to rule over the creative director. Makes him think. (I'm not the one telling him I changed his copy, though. D. gets to tell him that.)
Great vaunted creative director is late getting us five sentences worth of letter for a mailing. The mailing has to go out today. As of 11:25 we did not have the letter. Hmmm. Make my job difficult much?
So I got fed up and started writing the letter myself. Pulled up the last three letters as examples to work from. Got two sentences in and...he sent me the letter (with a nice little note that I should wait for D.'s approval first - um, her name is on it so of course I would, like always, wait for her approval).
The thing is, the letter was bad. Dry. Completely antiseptic. Oddly enough, he thought the note was "warm". (Not even. It was obviously not his best work or even his normal level of work.) Plus it was nothing like the other letters we've sent in a series of mailings, which means the brand consistency wasn't there. No brand image. (Combine it with pictures of bank billboards, and can you imagine the snoozefest of the mailing?)
So I straight away edited the letter, jazzing up the intro and editing the closer to make them more in keeping with previous mailings while not futzing up his copy too much.
*evil*
Of course I let D. know about the edits and why. Fun part? She had told him to go for a different angle, but he went too far, so she went with my edited letter. Ha!
Sometimes it's fun to rule over the creative director. Makes him think. (I'm not the one telling him I changed his copy, though. D. gets to tell him that.)
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