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"Good morning, XX Ad Agency. How may I help you?"
"Yes, I need to speak to your marketing manager."
"..."
*sound of head hitting desk*
Marketing manager, advertising manager, sales manager. We get people calling for these various managers when our entire agency is about marketing and advertising (we do sell to our clients, but I don't know of any advertising agencies that specifically have sales departments - unless they're huge).
The fun part is trying to explain.
"Ma'am, this is an advertising agency, everyone does advertising/marketing."
"Well, could I just speak to the advertising manager?"
"But you don't understand, there is no advertising manager. We have account executives. We have media directors. We have creative directors. We have the production department. But we do not have 'advertising managers' as you call them."
"Okay...well, how about the person in charge of advertising then?"
*sound of head hitting desk again*
It's a never-ending process. They never get the picture. Specific industries may deal with specific topics, but that does not mean they have specific managers for those topics. Know the industry before you start making calls. Advertising managers only work for corporations. The advertising industry has a whole different set of work-related titles and identities. We aren't the industrial world.
"Yes, I need to speak to your marketing manager."
"..."
*sound of head hitting desk*
Marketing manager, advertising manager, sales manager. We get people calling for these various managers when our entire agency is about marketing and advertising (we do sell to our clients, but I don't know of any advertising agencies that specifically have sales departments - unless they're huge).
The fun part is trying to explain.
"Ma'am, this is an advertising agency, everyone does advertising/marketing."
"Well, could I just speak to the advertising manager?"
"But you don't understand, there is no advertising manager. We have account executives. We have media directors. We have creative directors. We have the production department. But we do not have 'advertising managers' as you call them."
"Okay...well, how about the person in charge of advertising then?"
*sound of head hitting desk again*
It's a never-ending process. They never get the picture. Specific industries may deal with specific topics, but that does not mean they have specific managers for those topics. Know the industry before you start making calls. Advertising managers only work for corporations. The advertising industry has a whole different set of work-related titles and identities. We aren't the industrial world.